:root {
  --ink: #111318;
  --ink-soft: #3d414b;
  --blue: #273c82;
  --blue-bright: #5c95dd;
  --mist: #eef1f6;
  --line: #d9dee7;
  --white: #ffffff;
  --max-width: 1440px;
  --side: clamp(1.25rem, 4.5vw, 5rem);
  --section: clamp(5.5rem, 11vw, 10rem);
  --ease: cubic-bezier(.16, 1, .3, 1);
}

*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  color: var(--ink);
  background: var(--white);
  font-family: "Avenir Next", Avenir, "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 1rem;
  line-height: 1.6;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

img { display: block; max-width: 100%; }
a { color: inherit; }
button { font: inherit; }

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: fixed;
  inset: .75rem auto auto .75rem;
  z-index: 100;
  padding: .7rem 1rem;
  background: var(--white);
  color: var(--ink);
  border: 1px solid var(--ink);
  transform: translateY(-160%);
  transition: transform .2s ease;
}

.skip-link:focus { transform: translateY(0); }

:focus-visible {
  outline: 3px solid #f2bf27;
  outline-offset: 4px;
}

.site-header {
  position: absolute;
  inset: 0 0 auto;
  z-index: 20;
  display: flex;
  align-items: center;
  justify-content: space-between;
  width: min(100%, var(--max-width));
  margin-inline: auto;
  padding: 1.5rem var(--side);
  color: var(--white);
}

.wordmark {
  display: inline-flex;
  align-items: center;
  gap: .7rem;
  color: inherit;
  text-decoration: none;
  font-weight: 700;
  letter-spacing: -.02em;
}

.wordmark-mark {
  display: inline-flex;
  align-items: baseline;
  font-size: 1.5rem;
  font-style: italic;
  line-height: 1;
  color: var(--blue-bright);
  transform: skew(-7deg);
}

.wordmark-mark span { margin-left: -.2em; color: var(--white); }

.site-nav { display: flex; align-items: center; gap: clamp(1rem, 2.2vw, 2.25rem); }
.site-nav a {
  color: inherit;
  text-decoration: none;
  font-size: .85rem;
  font-weight: 600;
  border-bottom: 1px solid transparent;
  transition: border-color .2s ease;
}
.site-nav a:hover { border-color: currentColor; }
.nav-toggle { display: none; }

.hero {
  position: relative;
  min-height: 100svh;
  display: grid;
  grid-template-columns: 1fr;
  align-items: center;
  gap: clamp(2rem, 6vw, 7rem);
  padding: clamp(7rem, 12vh, 10rem) var(--side) clamp(5rem, 10vh, 8rem);
  color: var(--white);
  background: var(--blue);
  overflow: hidden;
}

.hero::before {
  content: "";
  position: absolute;
  inset: 0 0 0 55%;
  background-image: linear-gradient(rgba(255,255,255,.09) 1px, transparent 1px), linear-gradient(90deg, rgba(255,255,255,.09) 1px, transparent 1px);
  background-size: 54px 54px;
  mask-image: linear-gradient(90deg, transparent, #000 35%);
}

.hero-copy { position: relative; z-index: 2; max-width: 56rem; }
.hero-kicker {
  margin: 0 0 2rem;
  font-size: .78rem;
  font-weight: 700;
  letter-spacing: .11em;
  text-transform: uppercase;
  color: #dbe7ff;
}

.hero h1,
.section-heading h2,
.opportunity h2,
.concept-copy h2,
.evolution h2,
.color-intro h2,
.criteria h2,
.choice-section h2 {
  margin: 0;
  font-size: clamp(3.2rem, 7.6vw, 6rem);
  line-height: .96;
  letter-spacing: -.04em;
  text-wrap: balance;
}

.hero h1 em,
.evolution h2 em {
  color: var(--blue-bright);
  font-style: italic;
  font-weight: 500;
}

.hero-lede {
  max-width: 42rem;
  margin: 2rem 0 0;
  font-size: clamp(1.05rem, 1.6vw, 1.35rem);
  line-height: 1.55;
  color: #e3eafa;
  text-wrap: pretty;
}

.scroll-cue {
  position: absolute;
  left: var(--side);
  bottom: 2rem;
  display: inline-flex;
  gap: .75rem;
  color: #dbe7ff;
  text-decoration: none;
  font-size: .85rem;
}

.context-section,
.solutions-section,
.color-section {
  padding: var(--section) var(--side);
}

.section-heading {
  display: grid;
  grid-template-columns: minmax(8rem, .35fr) minmax(0, 1.1fr) minmax(16rem, .55fr);
  gap: clamp(1.5rem, 4vw, 5rem);
  align-items: start;
  max-width: var(--max-width);
  margin-inline: auto;
}

.section-heading h2 { font-size: clamp(2.8rem, 5.3vw, 5rem); }
.section-heading > p:last-child,
.color-intro > p:last-child {
  max-width: 34rem;
  margin: .25rem 0 0;
  color: var(--ink-soft);
  font-size: 1.05rem;
  line-height: 1.75;
  text-wrap: pretty;
}

.section-index {
  margin: .35rem 0 0;
  color: var(--blue);
  font-size: .82rem;
  font-weight: 700;
}

.competition-strip {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  gap: 1px;
  max-width: 53.875rem;
  margin: clamp(3rem, 7vw, 7rem) auto;
  padding: 1px;
  background: var(--line);
}

.competition-strip img {
  width: 100%;
  aspect-ratio: 16 / 10;
  object-fit: contain;
  padding: clamp(.75rem, 2vw, 1.75rem);
  background: var(--white);
  filter: grayscale(1);
  opacity: .72;
  transition: filter .35s ease, opacity .35s ease, transform .35s var(--ease);
}

.competition-strip img:hover,
.competition-strip img:focus { filter: grayscale(0); opacity: 1; transform: scale(1.035); position: relative; z-index: 2; }

.findings {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(20rem, .8fr);
  gap: clamp(3rem, 8vw, 9rem);
  max-width: var(--max-width);
  margin-inline: auto;
  padding-top: clamp(2rem, 5vw, 5rem);
  border-top: 1px solid var(--line);
}

.findings-statement {
  max-width: 45rem;
  margin: 0;
  font-size: clamp(2rem, 3.8vw, 3.75rem);
  line-height: 1.12;
  letter-spacing: -.035em;
  text-wrap: balance;
}

.findings-list { list-style: none; margin: 0; padding: 0; }
.findings-list li {
  display: grid;
  grid-template-columns: 2.5rem 1fr;
  gap: 1rem;
  padding: 1.15rem 0;
  border-bottom: 1px solid var(--line);
  line-height: 1.45;
}
.findings-list span { color: var(--blue); font-size: .75rem; font-weight: 700; }

.opportunity {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(18rem, .7fr);
  align-items: end;
  gap: clamp(3rem, 9vw, 10rem);
  padding: var(--section) var(--side);
  color: var(--white);
  background: var(--ink);
}
.opportunity > div { max-width: 60rem; }
.opportunity h2 { font-size: clamp(3rem, 6vw, 5.5rem); }
.opportunity p { max-width: 48rem; margin: 2rem 0 0; color: #cfd3dc; font-size: 1.1rem; }
.value-orbit { list-style: none; margin: 0; padding: 0; border-top: 1px solid #3b3e46; }
.value-orbit li { padding: 1rem 0; border-bottom: 1px solid #3b3e46; font-size: clamp(1.2rem, 2vw, 1.75rem); }
.value-orbit li::after { content: "↗"; float: right; color: var(--blue-bright); }

.concept-section {
  padding: var(--section) var(--side);
  background: var(--mist);
}

.concept-copy { max-width: 74rem; margin-inline: auto; }
.concept-copy h2 { margin-top: 1.25rem; font-size: clamp(2.8rem, 5vw, 4.75rem); }
.concept-copy > p:not(.section-index) { margin: 2rem 0 3rem; color: var(--ink-soft); font-size: 1.1rem; }
.concept-legend { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; margin: 0; background: #cbd2df; border: 1px solid #cbd2df; }
.concept-legend div { display: grid; grid-template-columns: 2.5rem 1fr; gap: .75rem; padding: 1.1rem; background: var(--mist); }
.concept-legend dt { color: var(--blue); font-weight: 700; font-size: 1.25rem; }
.concept-legend dd { margin: 0; color: var(--ink-soft); font-size: .9rem; line-height: 1.4; }

.evolution {
  display: grid;
  grid-template-columns: minmax(0, .9fr) minmax(18rem, .8fr);
  gap: clamp(2rem, 5vw, 6rem);
  align-items: center;
  padding: var(--section) var(--side);
}
.evolution h2 { margin-top: 1.25rem; font-size: clamp(3rem, 5.5vw, 5rem); }
.evolution-copy { color: var(--ink-soft); }
.evolution-copy p { margin: 0 0 1.5rem; max-width: 34rem; }

.type-section {
  padding: var(--section) var(--side);
  background: var(--white);
}

.type-intro {
  display: grid;
  grid-template-columns: minmax(8rem, .35fr) minmax(0, 1.1fr) minmax(16rem, .55fr);
  gap: clamp(1.5rem, 4vw, 5rem);
  align-items: start;
  max-width: var(--max-width);
  margin-inline: auto;
}

.type-intro h2 {
  margin: 0;
  font-size: clamp(2.8rem, 5.3vw, 5rem);
  line-height: .96;
  letter-spacing: -.04em;
  text-wrap: balance;
}

.type-intro > p:last-child {
  max-width: 34rem;
  margin: .25rem 0 0;
  color: var(--ink-soft);
  font-size: 1.05rem;
  line-height: 1.75;
  text-wrap: pretty;
}

.type-comparison {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  max-width: var(--max-width);
  margin: clamp(4rem, 8vw, 8rem) auto 0;
  border-block: 1px solid var(--line);
}

.type-option { padding: clamp(2rem, 4vw, 4rem); }
.type-option + .type-option { border-left: 1px solid var(--line); }
.type-meta { display: flex; align-items: baseline; gap: 1rem; }
.type-meta span { color: var(--blue); font: 700 .78rem/1 "Avenir Next", Avenir, sans-serif; }
.type-meta h3 { margin: 0; font-size: clamp(1.5rem, 2.5vw, 2.25rem); }
.type-sample { margin: clamp(3rem, 6vw, 6rem) 0 2rem; font-size: clamp(3rem, 5.5vw, 5.2rem); line-height: .98; letter-spacing: -.035em; text-wrap: balance; }
.type-alphabet { margin: 0 0 3rem; color: var(--ink-soft); font-size: clamp(.85rem, 1.3vw, 1.05rem); line-height: 1.8; overflow-wrap: anywhere; }
.type-option > p:not(.type-sample, .type-alphabet) { max-width: 58ch; color: var(--ink-soft); }
.type-option dl { display: grid; grid-template-columns: 8rem 1fr; gap: 1rem; margin: 2rem 0 0; padding-top: 1.25rem; border-top: 1px solid var(--line); }
.type-option dt { color: var(--blue); font-size: .82rem; font-weight: 700; }
.type-option dd { margin: 0; font-size: .9rem; }
.type-exo { font-family: "Exo 2", "Avenir Next", sans-serif; }
.type-space { font-family: "Space Grotesk", "Avenir Next", sans-serif; }

.solutions-section { color: var(--white); background: var(--blue); }
.section-heading-light .section-index { color: #bcd3ff; }
.section-heading-light > p:last-child { color: #dbe5f6; }
.solution-comparison {
  display: grid;
  grid-template-columns: 1fr;
  max-width: var(--max-width);
  margin: clamp(4rem, 8vw, 8rem) auto 0;
  border-bottom: 1px solid rgba(255,255,255,.3);
}
.solution {
  display: grid;
  grid-template-columns: minmax(0, 1.55fr) minmax(18rem, .55fr);
  grid-template-areas: "image label" "image copy" "image traits";
  column-gap: clamp(2rem, 5vw, 5rem);
  align-items: start;
  padding: clamp(3rem, 6vw, 6rem) 0;
  border-top: 1px solid rgba(255,255,255,.3);
}
.solution-label { grid-area: label; display: flex; align-items: baseline; gap: 1rem; margin-bottom: 1rem; }
.solution-label span { color: #bcd3ff; font-size: .78rem; }
.solution h3 { margin: 0; font-size: clamp(1.35rem, 2vw, 1.8rem); }
.solution figure {
  grid-area: image;
  justify-self: center;
  width: min(100%, 28.25rem);
  margin: 0;
  overflow: hidden;
}
.solution-positive { background: var(--white); }
.solution figure img { width: 100%; height: auto; object-fit: contain; }
.solution > p { grid-area: copy; margin: 0 0 1.75rem; color: #dbe5f6; line-height: 1.65; }
.solution-traits { grid-area: traits; display: flex; flex-wrap: wrap; gap: .5rem; list-style: none; margin: 0; padding: 0; }
.solution-traits li { padding: .35rem .7rem; border: 1px solid rgba(255,255,255,.35); border-radius: 100px; font-size: .78rem; }

.color-section { background: var(--white); }
.color-intro {
  display: grid;
  grid-template-columns: minmax(8rem, .35fr) minmax(0, 1fr) minmax(16rem, .55fr);
  gap: clamp(1.5rem, 4vw, 5rem);
  max-width: var(--max-width);
  margin-inline: auto;
}
.color-intro h2 { font-size: clamp(3rem, 5.5vw, 5rem); }
.palette-list { max-width: var(--max-width); margin: clamp(4rem, 8vw, 8rem) auto 0; }
.palette {
  --p-main: #273c82;
  --p-secondary: #5c95dd;
  --p-neutral: #d2d7e1;
  display: grid;
  grid-template-columns: minmax(14rem, .65fr) minmax(16rem, .75fr) minmax(24rem, 1.2fr);
  gap: clamp(1rem, 3vw, 3rem);
  align-items: center;
  padding: 2.5rem 0;
  border-top: 1px solid var(--line);
}
.palette:last-child { border-bottom: 1px solid var(--line); }
.palette-b { --p-main: #1f2a5a; --p-secondary: #4c8fe8; --p-neutral: #d9dee7; }
.palette-c { --p-main: #213a8f; --p-secondary: #63a5f5; --p-neutral: #c8ced8; }
.palette-heading { display: flex; align-items: center; gap: 1.2rem; }
.palette-heading > span { display: grid; place-items: center; width: 3.4rem; aspect-ratio: 1; border-radius: 50%; color: var(--white); background: var(--p-main); font-size: 1.4rem; font-weight: 700; }
.palette-heading h3 { margin: 0; font-size: 1.5rem; }
.palette-heading p { margin: .15rem 0 0; color: var(--ink-soft); }
.palette-personality { margin: 0; color: var(--ink-soft); font-size: .92rem; }
.swatches { display: grid; grid-template-columns: 1.25fr 1fr .8fr; height: 8.5rem; }
.swatch { display: flex; flex-direction: column; justify-content: space-between; padding: 1rem; transition: transform .35s var(--ease); }
.swatch:hover { transform: translateY(-.4rem); }
.swatch span, .swatch code { font-family: inherit; font-size: .72rem; }
.swatch-main { color: var(--white); background: var(--p-main); }
.swatch-secondary { color: #0b1730; background: var(--p-secondary); }
.swatch-neutral { color: var(--ink); background: var(--p-neutral); }

.criteria {
  display: grid;
  grid-template-columns: minmax(0, .85fr) minmax(20rem, 1fr);
  gap: clamp(3rem, 9vw, 10rem);
  padding: var(--section) var(--side);
  background: var(--mist);
}
.criteria h2 { margin-top: 1.25rem; font-size: clamp(3rem, 6vw, 5.5rem); }
.criteria-list { list-style: none; margin: 0; padding: 0; border-top: 1px solid #cbd2df; }
.criteria-list li { display: grid; grid-template-columns: 3rem 1fr; gap: 1rem; padding: 1.4rem 0; border-bottom: 1px solid #cbd2df; }
.criteria-list span { color: var(--blue); font-size: .78rem; font-weight: 700; }
.criteria-list p { max-width: 42rem; margin: 0; font-size: clamp(1.1rem, 1.8vw, 1.4rem); line-height: 1.45; }

.choice-section {
  position: relative;
  display: grid;
  place-items: center;
  min-height: 88svh;
  padding: var(--section) var(--side);
  color: var(--white);
  background: var(--ink);
  overflow: hidden;
}
.choice-track { position: absolute; inset: auto -2vw -12vw auto; display: flex; align-items: baseline; color: #1c1f26; font-size: min(42vw, 38rem); font-weight: 800; font-style: italic; line-height: .8; letter-spacing: -.2em; }
.choice-track span:last-child { color: #202736; }
.choice-copy { position: relative; z-index: 2; width: min(100%, 66rem); text-align: center; }
.choice-copy > p:first-child { margin: 0 0 1.5rem; color: var(--blue-bright); font-weight: 700; }
.choice-copy > p:nth-of-type(2) { max-width: 40rem; margin: 2rem auto; color: #cfd3dc; font-size: 1.1rem; }
.choice-section h2 { font-size: clamp(3rem, 7vw, 6rem); }
.response-format { display: inline-flex; align-items: center; gap: clamp(.75rem, 2vw, 1.5rem); margin-top: 1.5rem; padding: 1rem 1.4rem; border: 1px solid #606570; font-size: clamp(1rem, 2vw, 1.3rem); font-weight: 700; }
.response-format span { color: var(--blue-bright); font-size: 1.5em; }

.site-footer {
  display: flex;
  justify-content: space-between;
  gap: 2rem;
  padding: 1.5rem var(--side);
  color: #cfd3dc;
  background: var(--ink);
  border-top: 1px solid #30333b;
  font-size: .8rem;
}
.site-footer p { margin: 0; }
.site-footer a { text-decoration: none; }

@media (max-width: 1100px) {
  .hero { grid-template-columns: 1fr; }
  .section-heading, .color-intro, .type-intro { grid-template-columns: 9rem 1fr; }
  .section-heading > p:last-child, .color-intro > p:last-child, .type-intro > p:last-child { grid-column: 2; }
  .evolution { grid-template-columns: 1fr 1fr; }
  .palette { grid-template-columns: 1fr 1fr; }
  .swatches { grid-column: 1 / -1; }
}

@media (max-width: 820px) {
  .site-header { position: absolute; }
  .nav-toggle {
    display: grid;
    gap: 5px;
    width: 2.75rem;
    aspect-ratio: 1;
    place-content: center;
    color: var(--white);
    background: transparent;
    border: 1px solid rgba(255,255,255,.45);
    border-radius: 50%;
  }
  .nav-toggle span:not(.sr-only) { display: block; width: 1rem; height: 1px; background: currentColor; transition: transform .2s ease; }
  .nav-toggle[aria-expanded="true"] span:nth-child(2) { transform: translateY(3px) rotate(45deg); }
  .nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-3px) rotate(-45deg); }
  .site-nav {
    position: absolute;
    top: 5rem;
    right: var(--side);
    display: none;
    flex-direction: column;
    align-items: stretch;
    min-width: 13rem;
    padding: 1rem;
    color: var(--ink);
    background: var(--white);
    box-shadow: 0 1.5rem 4rem rgba(0,0,0,.2);
  }
  .site-nav.is-open { display: flex; }
  .site-nav a { padding: .45rem; }
  .hero { grid-template-columns: 1fr; min-height: 100svh; padding-top: 8rem; }
  .hero-copy { align-self: center; }
  .competition-strip { grid-template-columns: repeat(2, 1fr); }
  .findings, .opportunity, .criteria { grid-template-columns: 1fr; }
  .solution { grid-template-columns: 1fr; grid-template-areas: "label" "image" "copy" "traits"; row-gap: 1.5rem; }
  .solution-label { margin-bottom: 0; }
  .palette { grid-template-columns: 1fr; }
  .palette-personality, .swatches { grid-column: 1; }
  .criteria { gap: 4rem; }
}

@media (max-width: 620px) {
  :root { --side: 1.2rem; --section: 5rem; }
  .wordmark > span:last-child { font-size: .85rem; }
  .hero h1 { font-size: clamp(3.25rem, 15vw, 5rem); }
  .hero-lede { max-width: 30rem; }
  .section-heading, .color-intro, .type-intro { grid-template-columns: 1fr; }
  .section-heading > p:last-child, .color-intro > p:last-child, .type-intro > p:last-child { grid-column: 1; }
  .section-heading h2, .color-intro h2, .type-intro h2 { font-size: clamp(2.7rem, 12vw, 4rem); }
  .competition-strip { margin-inline: calc(var(--side) * -1); }
  .competition-strip { grid-template-columns: 1fr; }
  .competition-strip img { padding: .65rem; }
  .findings { gap: 3rem; }
  .findings-statement { font-size: 2.25rem; }
  .concept-legend { grid-template-columns: 1fr; }
  .evolution { grid-template-columns: 1fr; }
  .type-comparison { grid-template-columns: 1fr; }
  .type-option { padding-inline: 0; }
  .type-option + .type-option { border-left: 0; border-top: 1px solid var(--line); }
  .type-option dl { grid-template-columns: 1fr; gap: .35rem; }
  .solution { padding: 3rem 0; }
  .swatches { height: 9.5rem; }
  .swatch { padding: .7rem; }
  .swatch span { max-width: 8ch; line-height: 1.2; }
  .choice-section { min-height: 78svh; }
  .response-format { width: 100%; justify-content: center; }
  .site-footer { flex-direction: column; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: .01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: .01ms !important;
    scroll-behavior: auto !important;
  }
}